One of the most vital parts of a business is building the brand of your product and service. That is what I learned from my clothing business. Everything about my business is branding. From the quality of treads that I use to the timeliness of the order arrival down to the last punctuation mark of my product's reviews-- they all represent my brand.
Perhaps, one of the biggest decisions I made as a clothing store owner is opening my website. For me, creating a website for my clothing store is a part of the "legitimacy" of my products, apart from being a cost-effective way for business expansion. I learned that having your product website design and eCommerce site makes your brand more trustworthy.
Of course, I can sell my products through social media like Instagram or online marketplace websites, but establishing your web design is like having your products' genuineness and branding.
This is my story on how I established my brand with the help of website design services.
The Eureka
At first, I thought having my shop near the town, manning during the day while I sketch and sew my new clothing creations during the night, was enough of what I call "business" expansion. Unlike retail clothing shops, it is harder for young designers to manage their physical stores and take care of the production.
But since this difficult time forced me to close my shop temporarily. I thought it would be the end of my business until one day, I found myself browsing for a dog bed. I got an idea. I can make a business expansion by establishing my website. An eCommerce site with the website design representing my brand, reaching thousands of people here and abroad. A platform where I can sell my products in the comforts of my home.
Based on my observation from spending many hours browsing the internet, I discovered that web design highly contributes to the branding and marketing of products. It was something that I took note of.
The First Click To eCommerce
There several factors that I considered before taking my first click for my clothing brand eCommerce website design. These are the cost, maintenance and management. I am never tech-savvy, and I barely understand tech jargon. But being able to find very supportive, patient, and collaborative website design services in Singapore helped bring my dream web design to reality.
When you are worried about the cost, Singapore offers young entrepreneurs grants for web development. These grants for web development are a form of support to small and medium-sized enterprises (SME) in Singapore. Its purposes are to help young entrepreneurs to boost productivity and growth, utilise technology, and assist in sustainability.
Website design services in Singapore like eFusion Technology offer these government grants for web development for young entrepreneurs and SME owners.
I was lucky to get one from eFusion Technology. Its grants collection for web development includes Enterprise Development Grants (EDG), Productivity Solutions Grant (PSG), SkillsFuture Enterprise Credit (SFEC), Digital Resilience Bonus (DRB), Tech-and-GO! Grant, Market Readiness Assistance (MRA) grant and Capability Development Grant (CDG) financial assistance.
Being able to get one of these grants helped to establish my eCommerce site and website design. For young entrepreneurs like me or those who are planning to start up a business, I highly recommend applying for these grants. Establishing your eCommerce site and web design impacts your ventures' reach, sales, branding, marketing and productivity.
Getting Along The Trend
It took us a long process to finally establish my clothing line eCommerce web design in Singapore. Thanks to my very collaborative website design services, eFusion Technology, the long journey was not gruesome at all. It was even thrilling and exciting!
What I would like to highlight, which I think other entrepreneurs will also benefit from, is the responsive web design feature in Singapore.
The responsive web design feature in Singapore, which I also applied on my website, allows users and potential clients to access your site using mobile devices and desktop.
Integrating this technology into your business sites impacts the reach of your business. In my case, my current customer reaches almost doubled compared to my old client counts during the peak of my physical store.
Website design services like eFusion Technology offer responsive web design features in Singapore.
Another thing I would like you, readers, to take note of is the importance of web design and payment methods. The typography, colour themes, even the blogs and other content you post on your website reflect your brand. There are many websites on the internet, and what captures the attention of the customers first is the web design. For me, what makes a good website design is having people being able to recognise and associate your brand even by just peeking at the colours.
Meanwhile, the payment methods and navigation elevate your customer experience with the site.
eFusion Technology
eFusion Technology provides the best website design services in Singapore. eFusion also supports entrepreneurs and SME owners by providing grants for web development in Singapore. Visit eFusion Technology today.
